Zenith brought its unique and immersive Le Monde Étoilé exhibition to Singapore
2019 is a milestone year for Zenith. Besides the yearlong 50th anniversary celebration of its iconic El Primero chronograph calibre, this year also marks the first anniversary of Le Monde Étoilé, a uniquely immersive experience at the Zenith manufacture that allows visitors to discover the history of Zenith and Swiss watchmaking. Now, for the first time ever, the experience was brought to Singapore in a unique pop-up exhibition dubbed “A Star Through Time”, where the public is invited to enter the world of Zenith in an unprecedentedly interactive manner.
Having partnered with the Neuchâtel Tourism Office in 2018 to create an unforgettable experience for those visiting the cradle of Swiss watchmaking and wishing to learn more about what goes into making a true manufacture watch, the scenographers were able to create a 360° experience for visitors to witness the inner workings of fully-fledged watchmaking manufacture. Visitors learned about the past, present, and future of the El Primero calibre, with rare watches from the archives on displayed for all to admire. Interactive displays using cutting-edge audio-visual presentation technologies create an
unforgettable, sensory voyage through time.
Held from Aug. 28 to Sep. 1 at Ngee Ann City Civic Plaza on the prestigious Orchard Road, A Star Through Time presented its worldwide tour with Singapore as the first stop, then make its way to other exclusive destinations in 2020.
Le Monde Étoilé also pays homage to a Zenith hero, telling the tale of how watchmaker Charles Vermot’s rebellious yet courageous act of safeguarding the tools necessary for the manufacture of El Primero in the attic of the Zenith manufacture played a pivotal role in the continuity of the exceptional calibre. Guests can create interactive photos with 3D displays and props as they travel back in time to
a 3D recreation of the secret attic.
At A Star Through Time, visitors were treated to a number of events and activities, from a watch clinic and watchmaking workshops, to panel discussions and happy hours with special guests. Visitors were also able to get up-close and personal and try on a wide selection of watches from Zenith’s collection at the open concept watch bar.
With such an expansive range of hands-on activities, immersive exhibitions, and interactive displays, visitors of A Star Through Time were able to dive deep into the unparalleled history of Zenith and catch a glimpse of its bright, starlit future.