TAG Heuer and Chris Hemsworth launch Autavia collection with Sydney seaplane adventure.
In June, I attended the official launch of TAG Heuer’s Autavia collection, fronted by global brand ambassador Chris Hemsworth, with adventurous aviation and automobile inspired media lunch at the iconic Catalina in Rose Bay, Sydney. The guests, which also included Elyse Knowles, Scott Pendlebury, and Pip Edwards, were treated to a seaplane ride over the beautiful Sydney Harbour after Hemsworth shared anecdotes of his relationship with TAG Heuer, latest adventures and favorite TAG Heuer timepiece from the collection.
At the intimate event, I also had the opportunity to preview new Autavia collection that showcased alongside the heritage Autavia pieces from the TAG Heuer Switzerland museum. From 1933 to 1957, the Autavia was a dashboard instrument used in racing cars and aircraft. The name itself comes from the combination of automobile and aviation. After production of the Autavia dashboard timer stopped, the name was still available, and then CEO Jack Heuer decided to use it for the chronograph wristwatch the Swiss watchmaker launched in 1962 and produced until 1985. Since then, the Autavia had never returned as a collection until now.
Marking a new chapter for the original TAG Heuer heritage model first produced by the Swiss watchmaker in the 1960s, the new stand-alone Autavia collection for TAG Heuer makes the most of innovative watchmaking technology to appeal to a new generation of adventurers. The range boasts the versatility, ruggedness, and reliability that characterized the original Autavia timepieces. Making use of the carbon-composite hairspring technology that distinguishes each piece as an Isograph, the avant-garde watchmaker builds on its heritage to continue to saga. The Autavia will now join the ranks of the Carrera, Monaco, Formula 1, Aquaracer and Link collections of TAG Heuer.