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HAVAIANAS OPENS ITS FIRST FLAGSHIP STORE IN JAKARTA

The opening of the first flagship store in Jakarta shows the commitment of Havaianas to growing the

iconic flip flop brand in Indonesia.

[Left-Right] Manoj Bharwani, Sharon Sorek, Ram Bhaarwani, Pevita Pearce, Theresia Setiadjaja

Kanmo Group, a retail distributor and omnichannel company in Indonesia, last week announced the opening of Havaianas first flagship store in Jakarta, located at Grand Indonesia – West Mall, level 2. As a commitment of Havaianas to always provide fashionable products, the 60 square meter flagship store will feature the largest collection of comfortable rubber-made footwear for all ages, accessories and attractive merchandise in Indonesia.

Bringing the Brazilian summer concept with a touch of Jakarta, the flagship store is decorated in a way that translates to Havaianas’ spirit with vibrant and colorful details. The highlight is Jakarta’s iconic public transportation, a ‘Bajaj’, inside the store to display the new collection. Havaianas gives the opportunity to all customers and visitors to experience and always feel the spirit of ‘Let’s Summer’, discovering new elements and colors inside the colorful universe of the store. Furthermore, the brand keeps innovating and adding trendy styles of rubber-made footwear to cater to market needs.

Jitin Kapoor, Managing Director for PT Kanmo Retailindo, explained, “Havaianas is extremely popular
as the world’s most famous flip-flop brand. Since it first launched in 1962, Havaianas is not only trusted
because of its high-quality light and soft rubber sole, but also the brands’ commitment to being fashionable over so many decades. Both these elements have to make Havaianas loved all over the world, including Indonesia, transforming flip-flops into a highly desirable fashion item.”

Marsha Aruan at Havaianas Sunset Party

At the opening event, Havaianas invited everyone to celebrate and express their joy with Brazilian vibes. The celebration started with a flip-flop juggling performance using Havaianas Top sandals in front of the store, followed by a ribbon cutting that marked the official opening of Havaianas Grand Indonesia. The excitement then continued at the exclusive sunset party held at SKYE Bar, with Havaianas customers and friends celebrating the brand. The evening opened with Samba dance and special music performance by Maliq & D’Essentials, closing with capoeira and a limbo dance performance.

“In conjunction with this opening, we also launch our special Stranger Things 3 collection. There are
two styles to surprise fans of the hit Netflix series. Moreover, we also have new prints in
collaboration with Disney characters, Toy Story and Lion King, that are also being launched. This new
collection is available in all Havaianas stores,” added Jitin Kapoor.