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A UNIQUE INSIGHT

IWC Schaffhausen and Laureus Sport for Good offered a group of young people an exclusive look behind the scenes of the Mercedes-AMG Petronas Motorsport factory in Brackley, UK.

Formula One cars are highly sophisticated machines, engineered using the most advanced materials and incorporating the latest developments in aerodynamics, transmission and hybrid engine technology. Due to the secret and competitive nature of the sport, only a few visitors are granted access to the factory in Brackley. In this industrial complex in the heart of Northamptonshire, the world’s most advanced racing cars like the Mercedes-AMG F1 W10 EQ Power+ are designed, built and prepared for action.

Based on a shared passion for engineering, IWC Schaffhausen has been the “Official Engineering Partner” of Mercedes-AMG Petronas Motorsport since 2013. Teaming up with another of its partners, Laureus Sport for Good, IWC Schaffhausen offered a small group of children a fascinating look behind the scenes. With academies in Rio de Janeiro and London, and through an alliance of partners in 25 countries, the Fight for Peace programme works to realise the potential of young people living in communities affected by violence, crime and social exclusion. Combining martial arts with education and personal development, it aims to eventually help attendees into further education, employment or training.

On their tour of the Brackley site, the group visited the race bays, where the cars are assembled. In the factory, they marvelled at the production of metal and composite materials and were also allowed to feel for themselves just how light carbon composite parts are. Another highlight was a trip inside the Race Support Room. From here, a team of engineers provide remote support to their colleagues at the race track during Grand Prix weekends, connecting to their colleagues through a high bandwidth data feed. The visit ended with a Q&A session with Mike Elliot, Technology Director of Mercedes_AMG Petronas Motorsport.