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THE DREAM OF FLYING

IWC celebrates its Pilot’s Watch Exhibition in Malaysia

Fresh off the launch of its new Pilot’s Watches in Singapore and Thailand, IWC Schaffhausen touchdown in Malaysia with a thematic showcase of its most emblematic Pilot’s Watches from past to present at the Centre Court of Pavilion Kuala Lumpur, which runs from 2 – 9 July 2019.

More than 250 VIP guests attended the grand opening of the IWC Pilot’s Watches Exhibition in the presence of Guest-of-Honour, Spokesman, and Member of the Swiss watch manufacture’s Board of Directors Mr. Hannes Pantli. Hosted by TV and news presenter Adrian Seet, IWC’s valued clients, corporate and retail partners, as well as A-list celebrities such as Awal Ashaari, Scha Alyahya and Alif Satar were treated to handcrafted aviation-inspired cocktails; exquisite canapes by Westin Kuala Lumpur, all of which were inspired by the Silver Spitfire’s stopover cities such as New York, Tokyo and Paris; and rousing live performances by five-piece band Vanessa S.Y.T.

IWC Aviation Heritage

The evening’s star attraction came in the form of IWC Schaffhausen’s most emblematic creations for aviation, including the ‘Special Watch for Pilots’ (1936); a Mark 11 for the Royal Australian Air Force (1957); the company’s first Big Pilot’s Watch (1940); and the famed W.W.W. for the British Army (1945).

The story of IWC’s strong ties to aviation, established by these historical creations, paved the way for the company’s new Pilot’s Watches, which were officially launched at the event. On display were two sub-lines: Spitfire, capturing the outstanding engineering expertise of IWC with 100% in-house movements; and Top Gun, featuring cases machined from innovative materials such as Ceratanium® and sand-colored ceramic.

True to IWC’s penchant for storytelling, a gleaming life-sized replica of the Silver Spitfire towered above guests as they stepped into the thematic exhibition booth, signaling the impending take-off, of the iconic aircraft, for its Longest Flight around the world.

The Longest Flight

On 5 August 2019, British pilots Matt Jones and Steve Boultbee Brooks will take off in a carefully restored Spitfire, from Goodwood, for a 43,000-kilometre round-the-world expedition. Named “Silver Spitfire – The Longest Flight”, the four-month mission will cover more than 30 countries along the way, including planned stopovers in Asia in Japan, China, and India.