Montblanc reaffirms its commitment to the fight against AIDS with the extension of its (MONTBLANC M)RED line from the launch of the (MONTBLANC M)RED line, specially designed by Marc Newson.
Through its partnership with (RED), Montblanc raises awareness for the fight against HIV/AIDS and gives people an opportunity to make a real impact by donating five euros – enough to provide more than 25 days of life-saving medication with every purchase of a (MONTBLANC M)RED product. The money goes directly to the Global Fund to support HIV/AIDS programs in sub-Saharan Africa. Since 2006, (RED) – supported Global Fund grants have impacted more than 140 million people with lifesaving HIV/AIDS programs, including prevention, treatment, counseling, HIV testing and care services.
The expanded (MONTBLANC M)RED line, with the introduction of a trolley and a new writing instrument line, launches in October 2019, coinciding with the sixth Global Fund Replenishment Conference in Lyon, France, hosted by President Emmanuel Macron. The event will bring together governments, corporations, NGOs and private donors to pledge financial support for the fight to end AIDS, Tuberculosis, and Malaria, with the goal of securing USD $14 billion in order to save 16 million lives over the coming three years.