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MAKE THE CALL: THE ART OF DECISION MAKING

When no choice is patently better than the other, philosopher Ruth Chang describes our options as being “on a par”. Far from a reason for despair, says Chang, these moments are empowering. In making a call, we define who we truly are as human beings.

The Macallan has always been unwavering in its Make The Call moments, and even to this day many of these decisions still help to shape the brand’s future.

There are times in life when you have to make a call. You come to an intersection that calls for you to make difficult or perhaps a drastic decision. Your priorities have changed, and the decision can impact all areas of your lives, including the lives of those around you. But the real courage is to recognize opportunity from risk.

Doing thing differently is where the real, deep values lie, even when this deviation goes against conventional thinking. A man who takes a big decision, and able to face the obstacles along the way will eventually rise up and be rewarded.