What is the strategy for the airline to boost tourism to your home country?
We have been working together with local/global Bank partners, travel management companies, Japan National Travel Organization, famous luxurious shopping malls, hotels, movie theaters, etc. to promote our destination.
How are you positioning the brand for the overseas market?
Since we launched an additional 2nd daily flight starting from 2014, the customer share has been dramatically changed. It used to be almost all passengers were Japanese and Non-Japanese was less than 10%. Now the share of Non-Japanese is more than 75%, those who not just only go to Japan but to the U.S., too. We would like to invite all of our passengers to feel “Japan“, even from the moment they leave Indonesia. Therefore, we provide all the services with Japanese hospitality.
How do you improve the travel experience for the modern airline customer?
The tendency in the last few years shows the customer prefers and tends to be FIT obviously so that we provide quite attractive Domestic flight pass in Japan that one could arrange their itinerary at their own will. As for International tickets, we open to all distribution channels customers easily to access not just limited to our web site but most of all off-line agency together with major Online Travel Agencies in Indonesia. Also, our aircraft are equipped with Wi-Fi, personal power outlets so the customer no need to worry about how and when to support their own devices even during the flight.
What differentiates the customer experience from your airline compares to the others?
The strategy we’ve been taking is drawing a line between any other major carriers. Especially for Economy seats, we design only 8 seats in a row with spacious personal space, comparing others have 9 seats. Also, we’re proud to serve you one of the best inflight meals supported by the winners from RED U-35, Japan’s largest culinary competition aimed at discovering the young talent of tomorrow. Therefore our economy class has been selected Skytrax No.1 economy in the world 2013, 2015, 2017, 2018 and 2019.
Also, we’re not just focusing on our profit but distribute it locally especially to the young generation. For example, we collaborate with the East Bali Cashews, as attached, that support job creation, accelerate provide opportunities for women into the workforce. Our in-flight snack package is designed by the children at the kindergarten which also run by the East Bali Cashews.
In addition, we named the Most Consistent Winner in the past 5 years and best Asia Pacific Major Mainline Airline in 2018 for on-time performance and best Asia Pacific Major Mainline Airline in 2018 for on-time performance.
What challenges do you see to the growth of global air travel?
Since travelling countries with air are essential for our leisure and business today, so we think our challenge is how to provide comfortable and convenient travel to all passengers. For comfortability, we provide Japanese standard hospitalities, but for convenience, we step into a new realm, now start working on to bring supersonic Air Travel together with the Boom.
Is the environment an issue for your airline?
Definitely. We’re a member of the SAFUG “Sustainable Aviation Fuel Users Group” and have been supporting the CO2 data measurement providing our aircraft data system for NIES (National Institute for Environmental Studies), MRI (Meteorological Research Institute). With the contribution, we got the award “Japan Open Innovation award“ from Minister of the Environment recently.