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This spring, Bvlgari unveils an enticing, new campaign, #CHOOSEYOURTREAT, inviting women worldwide to indulge in the Maison’s line of Omnia fragrances. Inspired by Italians’ love of dolce and Italy’s famed gelaterie and pasticcerie, Bvlgari has dreamt up a quintessentially Roman delight: its luscious Omnia fragrances and their bright, bonbon-like bottles wrapped in beautiful boxes fit for a kaleidoscopic confectionery. Showcased at decadent boutiques and counters, the kaleidoscope of colors and scents signals a sensory adventure as tempting as any caramelle. Inhale, and a profusion of juicy grapefruit and pomegranate, powdery rose, and sublime vanilla tantalizes your senses. For a limited time only, perfumery and pasticceria meld into a whimsical world of pleasure, proving that the most delightful treat and irresistible eye-candy in town is undoubtedly an Omnia scent. 


The Campaign

The fun of fragrance comes to life in the #CHOOSEYOURTREAT campaign, launching in the last week of March on @bulgariparfums. Propped by granita and gelato, cake stands and shiny candy cups, the Omnia scents are full of playful appeal. The pop-colored photos and videos, set to energetic jazz beats, are sure to rack up likes on Instagram and other social channels, inspiring customers to follow suit and use the hashtag # CHOOSEYOURTREAT. Every post, share, and like will ultimately add up to one conclusion: enjoying an exquisite Omnia scent is a sheer, undeniable pleasure.

The Limited Edition Omnia Collection

At counters, kiosks and other spaces set up to capture all the joy and exuberance of the most charming confectionery, it’ll be effortless to #CHOOSEYOURTREAT: fresh Omnia Crystalline, ripe with crisp notes of Asian nashi; fruity, hibiscus-infused Omnia Coral; sparkling Omnia Pink Sapphire, a vibrant mix of pink pomelo, pomegranate and frangipani; or floral Omnia Amethyste, a dew-drenched blend of rose and iris. Each Omnia scent comes in a 65ml bottle housed in an absolutely chic and playful, limited-edition box. Or choose them all: snap up a mini-set of three 5ml fragrances or a mini-set of three 15ml fragrances—both boxed as beautifully as an assortment of macarons—to savor every single scent. Whatever takes your fancy, #CHOOSEYOURTREAT and come back for more before the sweet, limited edition offerings are all gone.

Joyful Treats at Bvlgari Booth

Can’t decide which Omnia is most suitable for you? Come along to the Bvlgari Booth at Sogo Pondok Indah Mall (April 15-21), Sogo Kota Kasablanka (April 22-28), and Sogo Kelapa Gading (April 29-May 5) to try it all and enjoy delightful treats especially made for you, Omnia girls.