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Reinvented Berluti

A nod to the future, the new ‘Berluti 1895 Paris’ signature – unveiled in Kris Van Assche’s first campaign for the house in June – is emblazoned on a jacket, sweatshirt, and t-shirt. Drawing a line between past and present, the properties of the leather accessories that form Berluti’s background morph into clothes: a black leather suit, a red leather hoodie, and a black leather cap. Chunky leather trainers capturing the collection’s color scheme in black, white, red, blue and green manifestations reflect the notion of new classics and turn an early page for forthcoming exploration.